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Aug 15, 2012

12 ways to find more customers and 6 ways of filtering them

This always comes up. Whether in a real life marketing situation. Or in a class consisting of experienced people. HOW to increase the sale by HUNTING for new customers.

"Cold calling" is so very traumatizing to learned and dignified MBAs and executives that they would rather die than call cold on someone. In my experience it is not that difficult - but that is a different story for another day.Right now I wish to draw your attention to the fact there are as many as 12 ways of hunting for new customers (and none of them is cold calling)...

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