After working 34 years in marketing in India for FMCG, durable and service companies; I write for practitioners to think why and for aspirants to understand how. Click on "comments" button at the end of each post for my attention. Or you can write to me at skpalekar@hotmail.com about your situation.
In the marketing
of B2B solutions, projects and professional services, it is not advisable to hold your marketing (including sales department) fully responsible for the sales !Read more ...
