Marketing-Eye : Practical Take on Marketing Today

After working 34 years in marketing in India for FMCG, durable and service companies; I write for practitioners to think why and for aspirants to understand how. Click on "comments" button at the end of each post for my attention. Or you can write to me at skpalekar@hotmail.com about your situation.

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Jan 3, 2014

How B2B marketing differs from B2C marketing

In fact see the comparison between Cummins which makes engines (B2B) vs P&G which makes soaps. Please click to see more

Posted by Prof S K "Bal" Palekar at 8:29 AM No comments:

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About Me

Prof S K "Bal" Palekar: Mumbai, Maharashtra, India; ABOUT ME : I came into education industry in 2009 after 34 years of working for P&G, Cadbury, MRF, Balsara, Onida and Eureka Forbes. I headed Marketing at Eureka Forbes for over 10 years as Senior VP. I was also the Head of knowledge management and Marketing Director of Asia for their JV, and Founder of Eureka Forbes Institute of Environment. At S P Jain Institute in Mumbai I was a Professor of marketing and also the chair of the Executive Education Center. Now I am an adjunct professor at IMT Ghaziabad. I teach marketing, sales and service. I mostly use Indian cases to executive audiences. My focus is how marketing activities should produce business results. I am on the boards of some public companies and serve on some industry bodies too. And I am a trustee of an NGO called Yuva Parivartan which is in the field of livelihoods training. I am M Sc in Physics and MMS in Marketing from the Bajaj Institute. And I consult too.

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