How to sell high priced niche / luxury products in India?

Many advertising agencies do not seem to get it right when it comes to selling 

• high priced products and services
• luxury products
• B2B products
• through new business models

It seems to me it is because today's communication agencies have learnt their practice and cut their teeth working on the accounts of "FMCG" brands and naturally the culture has seeped so deep into their world view that they tend to see everything through these goggles. 

It is no surprise that they find it very difficult to even recognize, let alone respond to, the odd/niche/new business models. 

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