After working 34 years in marketing in India for FMCG, durable and service companies; I write for practitioners to think why and for aspirants to understand how. Click on "comments" button at the end of each post for my attention. Or you can write to me at skpalekar@hotmail.com about your situation.
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Sep 8, 2012
How you too can beat big competitors (KevinKare Story)
I was quite inspired by this story of how a small company from down south took on international giants. I have edited it lightly but the credit goes to the journalist who created the story which appeared in Economic Times Mumbai on August 31 in "Corporate Dossier". Click here
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